Herbalife24® Liftoff®: A Boost for Everyday and Professional Athletes

More than 10 years ago, we created Herbalife24 – a sports nutrition line for the 24-hour athlete. As more people exercise regularly, our goal is that the average, active individual think of themselves as an athlete both during their workout and throughout the entire day.

Being an athlete is a lifestyle. When you view yourself as an athlete, it influences all the nutrition choices you make throughout the day. That’s why we continue to innovate and develop a wide range of sports nutrition products to support everyday athletes throughout their day.

Herbalife24® Liftoff® is a product that sprouted from a conversation with one of our sponsored athletes.
 

What Is Herbalife24® Liftoff®?

Herbalife24® Liftoff® is a dietary supplement that can be a morning or afternoon pick-me-up when you’re feeling mentally fatigued† at your desk or while you’re running around doing a million errands.

Although Herbalife24® Liftoff® is formulated with caffeine, it does not replace our Herbalife24® Prepare. Prepare is specifically designed to be taken prior to or during physical activity, supporting blood flow to working muscles and fast-twitch muscle contractions required for explosive muscular movement,† while you can grab Herbalife24® Liftoff® once or twice a day to stay focused and alert.†

Herbalife24® products are for athletes of any level, but we had special help during product development from one of our Herbalife-sponsored teams.

Remember to use Herbalife24® Liftoff® according to label instructions for use, and keep your total caffeine intake in mind. Herbalife suggests you consume no more than 400 milligrams of caffeine per day, with no more than 200 milligrams of that in any single consumption.
 

How the LA Galaxy Sparked the Idea for Herbalife24® Liftoff®

Since 2007, Herbalife has been LA Galaxy’s exclusive nutrition partner, working closely with the athletes to provide sports nutrition counseling and specialized products that fuel their workouts.

A couple of years ago, while discussing their favorite Herbalife® products, they mentioned how much they loved Liftoff®. That sparked the idea to create a version of it within our Herbalife24® sports nutrition line.

Our Research and Development (R&D) team came up with six flavors to start with. The LA Galaxy did a blind taste test, and their favorite flavor was Blackberry Spark – one of the two new flavors that we are launching!

We are proud of this story as it shows our strong relationship with our sponsored team’s athletes. We always strive to go beyond providing high-quality sports nutrition products: we listen to their ideas and needs, working together to create something innovative and new.
 

Herbalife24® Liftoff®: Ingredients and Benefits

One stick pack (5 grams) includes the following ingredients:
 

Panax ginseng

Ginseng supports brain function and accelerates memory recall,ǂ and caffeine helps reduce the feeling of mental fatigue.†
 

Caffeine

Caffeine gives you the boost you need to stay alert and focused.† Caffeine is naturally thermogenic and temporarily increases your metabolism.†
 

Unique Proprietary Blend

Includes panax ginseng, L-taurine, caffeine, guarana extract and inositol.

Herbalife24® Liftoff® also delivers vitamin C and a spectrum of energy-supporting B vitamins, including B1, B2, B3, B5, B6, B7 and B12.†

Additionally, it has zero sugar, no artificial flavors or sweeteners and 15 calories per serving.

To enjoy, mix one stick pack into 8 ounces of water and stir. Take one to two servings per day.

How Does Herbalife24® Liftoff® Compare to the Regular Liftoff®?

Liftoff® is a very popular energy product from our catalog, so in developing the Herbalife24 version, we wanted to stay true to the original while providing additional benefits for athletes.

Here are the key differences with Herbalife24® Liftoff®:
 

Certifications

• It’s NSF Certified for Sport®,§ which validates that products do not contain any of 280+ substances banned by major athletic organizations. NSF’s Certified for Sport® is the only independent third-party certification program recognized by the United States Anti-Doping Agency (USADA), the National Collegiate Athletic Association (NCAA), the National Football League (NFL) and many other professional and amateur sports associations.
• It’s Kosher certified.
• It’s vegetarian certified by the American Vegetarian Association.

Different Format

Liftoff® comes in a tablet format, while Herbalife24® Liftoff® comes in a stick pack. It is still effervescent, but because it is a powder, it dissolves in the solution much quicker. It’s also easier to empty the stick pack into a water bottle when you’re on the go.
 

New Flavors

Our existing four Liftoff® flavors – Ignite-Me Orange, Lemon-Lime Blast, Pomegranate-Berry Burst, Tropical Fruit Force – are well loved by Distributors and customers, but with this launch, we saw an opportunity to add two new flavors: Pineapple Push and Blackberry Spark.

Herbalife24® Liftoff® is a great option for professional athletes because it is NSF Certified for Sport®, and many athletic organizations require that their athletes consume products that are clean and free from banned substances. It also gives our Independent Distributors the chance to support their customers, who are everyday athletes, reinforcing our purpose for the Herbalife24® line: nutrition for the 24-hour athlete.
 

Herbalife24® Liftoff® Recipes

Most of our customers use Herbalife24® Liftoff® with only plain water, but did you know that it can also be used in fun recipes?

Susan Bowerman, registered dietitian and senior director of Worldwide Nutrition Education and Training, crafted the following nutritious recipes that feature our Herbalife24® Liftoff® :
 

Herbalife24® Liftoff® Pineapple Nojito

Ingredients:
 

• 1 Herbalife24® Liftoff®, Pineapple Push stick pack
• 1 cup water
• 1 Tbsp. lime juice
• 7 large mint leaves
• 1/2 lime wedge
• 1 cup ice

Instructions:
 

• Squeeze lime wedge over, then add mint leaves.
• Gently ‘muddle’ the mint leaves with a muddler or the handle of a wooden spoon, then add ice to fill the glass.
• Pour water slowly over the ice and mix lightly. Add Herbalife24® Liftoff® stick pack, stir.

Per serving:
 

• Calories: 15
• Protein: 0 g
• Carbohydrate: 4 g
• Fat: 0 g
• Fiber: 0 g

Herbalife24® Liftoff® Blackberry Spritz

Ingredients:

• 1 Herbalife24® Liftoff®, Blackberry Spark stick pack
• 1 cup water
• 1/2 lime wedge
• 1 berry skewer (strawberry, cherry, blackberry)
• 1 cup ice

Instructions:
 

• Fill the glass with ice.
• Pour water slowly over the ice, squeeze the lime wedge, add the Herbalife24® Liftoff® stick pack and stir lightly.
• Garnish the glass with the berry skewer.

Per serving:
 

• Calories: 15
• Protein: 0 g
• Carbohydrate: 4 g
• Fat: 0 g
• Fiber: 0 g

*Formulated with caffeine, which is naturally thermogenic and temporarily increases your metabolism.

†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

ǂTemporary benefit based on consumption of ginseng by healthy young adults.

§Certified for Sport® is a registered trademark of NSF International.